Director of Retail Sales

Mission

Peak 21 partners with founders to build enduring consumer brands by helping them scale distribution, revenue, and operational excellence.

We are hiring a Director of Retail Sales to design and execute retail and B2B expansion strategies across Peak 21 portfolio companies. This role exists to unlock new growth channels by bringing high-performing consumer brands into national retail and wholesale environments through disciplined go-to-market execution.

You will be evaluated not on activity, but on revenue growth, quality of retail partnerships, sell-through performance, and long-term profitability.

Growth
Supporting profitable growth across a portfolio of high-growth consumer brands expanding into retail and wholesale channels

Location

• New York City
• Monday through Friday, 9:00 AM to 6:00 PM EST
• On-site presence required with flexibility for travel as needed

Compensation
Competitive base salary plus performance-based incentives and long-term growth opportunities

Team
Partnering with Peak 21 leadership, portfolio founders, and cross-functional teams including Marketing, Operations, Supply Chain, and Finance

Why Now

Several Peak 21 portfolio companies have reached product-market fit through direct-to-consumer channels and are ready to unlock their next phase of growth through retail and B2B distribution.

This role is critical to ensuring that retail expansion is intentional, data-driven, and profitable. You will help founders avoid common pitfalls while accelerating access to national and strategic retail partners.

You’d Be a Fit If

• You have 5 plus years of progressive sales experience with increasing responsibility
• You have experience bringing consumer brands into big box, specialty, or national retail channels
• You thrive in fast-paced environments and enjoy building from zero to one
• You are relationship-driven and excel at building trust with senior retail partners
• You think in win-win terms and prioritize long-term partnerships over short-term wins
• You are analytical, data-driven, and comfortable working in spreadsheets and forecasts
• You take ownership, embrace challenges, and are comfortable with calculated risk
• You bring energy, curiosity, and a sense of humor to your work

Key Responsibilities

• Develop and execute retail and B2B go-to-market strategies for Peak 21 portfolio companies
• Identify, target, and secure partnerships with national and strategic retail partners
• Own the end-to-end retail sales process including outreach, presentations, negotiations, and onboarding
• Build and manage sales rep networks and broker relationships as needed
• Collaborate with Marketing and Operations teams to ensure successful launches, inventory planning, and sell-through
• Negotiate commercial terms including pricing, marketing support, and logistics to ensure profitable growth
• Monitor performance metrics to identify risks, opportunities, and areas for optimization
• Provide regular reporting on monthly, quarterly, and annual sales performance
• Serve as a brand ambassador in all external retail and partner interactions
• Advise founders on retail readiness, channel strategy, and expansion sequencing

What Success Looks Like

• Successful entry into high-quality retail and wholesale channels
• Strong sell-through performance and healthy inventory turns
• Profitable retail partnerships with clear paths to expansion
• Clear visibility into retail performance through consistent reporting and metrics
• Repeatable retail playbooks that can be applied across portfolio companies
• Founders view Peak 21 as a strategic partner in retail growth

A Day in the Life

Sample projects may include:

• Pitching a national retail buyer on a new brand or product line
• Building a retail launch plan including pricing, inventory, and marketing support
• Analyzing sell-through data to adjust forecasts and reorder strategies
• Negotiating commercial terms with a strategic retail partner
• Advising a founder on retail expansion timing and channel prioritization
• Coordinating with operations to align inventory and fulfillment plans

What to Expect

• A high-ownership role with influence across multiple companies
• Regular interaction with founders, executives, and external partners
• Travel for retail meetings and partner visits as needed
• Fast-paced decision-making and high accountability
• Direct feedback and a results-oriented culture

Why Work at Peak 21

• Impact: Drive revenue growth across multiple high-potential consumer brands
• Autonomy: Own retail strategy and execution across the portfolio
• Exposure: Work directly with founders and retail decision-makers
• Team: Ambitious, grounded operators focused on building durable businesses

Perks and Benefits

• Competitive compensation and performance incentives
• Learning and development opportunities
• Exposure to multiple high-growth consumer brands
• Collaborative, high-caliber working environment